Do you want to reach more potential buyers?

The number of users searching for information about products they're interested in online has grown exponentially in recent years . This has led most e-commerce businesses to focus on expanding their reach and reaching as many potential customers as possible. If this is your case, a good option is to include your campaigns in Google's search partners . This way, all users browsing your shopping websites will be able to more easily find your products. Therefore, you'll earn more revenue from the traffic generated to your site by the Google search network. Google Shopping and Google.es can attract more potential users to your business , but you should keep in mind that to do so, you need to expand your campaigns. Using product listing ads for this is essential, as they will be displayed with results that match the user's search, either by category or product name. The advantages of including your product listing ads in partners are essentially twofold. On the one hand, you won't incur any penalties on the quality score with which Google rates your site. On the other hand, you must keep in mind that when a user searches for one of the products you sell on a partner retailer's website, your ads will also appear on the search network. This way, your chances of business success multiply . In other words, the performance of your campaigns will be much greater. The possibilities of AdSense for Google Shopping are still an unexplored avenue. For now, Google has limited this resource to a few websites dedicated to wholesale or retail trade. As the number of partners grows, the increase in traffic will be exponential for the sites that decide to place their product listing ads on them. Of course, these partners will also earn income that will help them monetize their website. Therefore, online marketing experts predict an increasingly positive future for AdSense for Google Shopping as the campaigns continue.