Google Adwords is now called Google Ads, we tell you the reason for this change

Google's most well-known online marketing tool, along with its search engine, Google Adwords, has changed its name to become more simplified as Google Ads , a name change that not only summarizes the name of Adwords itself, but goes much further, and here we explain it to you . At Click Online 360 we are a Google Ads agency with extensive experience in the sector. As AdWords specialists, we know the ins and outs of this tool perfectly well, which is why we are telling you about the new modification and what real repercussions it has for Adwords users and clients. We have been informed of this change in the Google brand for weeks, and as expected, this was not just a name change campaign , but has also come with a series of changes and strategies from the almighty Mountain View company with the aim of making the work of an AdWords specialist, now a Google Ads specialist, easier and more bearable . In addition to the modification to ad management, Google is also launching two more sections dedicated to improving digital marketing management itself with the Google Marketing Platform and Google Ad Manager platforms . These are intended to improve the optimization of the user/search engine connection and to enhance 360-degree digital marketing by focusing on its online business and its various advertising platform variations on tools aimed at the public, such as YouTube.

After almost 20 years of existence, a change in Google AdWords was needed to bring new vitality to the sector, and Google knows this, which is why it has decided to give its platforms a facelift, both aesthetically and practically, with its new Google Ads.

Of course, this change will also bring better optimization and adaptation to the world of mobile telephony, which, as Ads experts and SEO specialists well know, is the step that Google has bet the most on in 2018 with clear actions such as AMP, which was already announced a few years ago, long tails related to voice search and, above all, Google First Index , Google's new bet for content indexing.

How will my business be affected by this switch from Google Adwords to Google Ads?

As a Google Ads-specialized agency and a Google Premier Partner , we've been working to understand this new change in Google's strategy in detail. We can assure you that it's a positive change that doesn't negatively affect users; quite the opposite. This rebranding by Alphabet Inc. of its subsidiary, Google, has the clear objective of improving the work, connection, and optimization of clients with the platform. Therefore, there's no need to worry about these changes. The other two platforms created by Google with this modification are Google Marketing Platform and Google Ad Manager, which, as we mentioned before, fulfill a clear function and help with 360º marketing. They have unified tools that are already obsolete in some cases or difficult to use in others, hosting them in a single location, making management much easier for both the client and the specialist who wishes to use them. Platform is the unification of the DoubleClick Digital Marketing and Google Analytics 360 tools , which will now be integrated into this section of Google. In this way, digital marketing specialists will have a series of optimized tools to improve their ability to observe results, study them, and carry out marketing actions aimed at improving clients' SEM and SEO. We will also be able to inform our clients in a simple and clear way so that we don't lose them with analytics and statistics that are not modular and don't really provide any specific information to the user, leading to greater confusion. With this tool, we will be able to measure the results of our actions beyond those of Google itself , which will help us considerably when carrying out specialized work in Ads and SEO. Ad Manager has been one of the adaptations, and the work has been more extensive than that carried out by Google in its optimization, as it took them about three years to develop the idea and implement it. This section is designed to unify the criteria and optimization when working with other advertising platforms and Google AdSense to show better and more consistent results. This change by Google was necessary, and many specialists and industry workers were increasingly demanding it, as their tools were becoming obsolete over time. Working with Google Search Console, Google AdWords, Double Click, Analytics 360, and other similar tools was sometimes tedious and even somewhat frustrating. During this time, Google is working harder on these platforms , and we're already seeing the new Google Search Console and Creators Studio for YouTube, both in BETA version but with much improved options and formats compared to the previous ones. The adaptation of Google Ads represents a similar change, so with all this, we can offer much more effective 360º marketing. It's important that we, the AdWords agencies, be the first to start using the new names for their platforms, and that when we refer to Google AdWords management or courses, we do so using the new terms and refer to them as Google Ads courses or Ads specialist and management .