¡Domina Google Analytics con Clickonline! 🚀

Everyone has heard of dashboard analytics and their role in digital campaign strategies , but the truth is that this is one of the least-known concepts in the online world. It's worth knowing what we can really achieve with this resource. What is a dashboard really? It's nothing more and nothing less than a graphical representation of a company's business indicators . Using it, you can work with the data generated by a business and transform it into useful information to take advantage of it. With this definition, it's clear that a dashboard can be very useful when planning an online marketing strategy , as it allows us to graphically reflect all the data that allows us to make decisions in an online marketing campaign. In fact, we could say that it 'forces' us to confront the main variables that affect our business. Therefore, it's important that it clearly reflects all the data it includes. And not only that: it should also include an analysis of what can be deduced from the data presented, in which specific actions to be taken are recommended. The relationship between dashboards and web analytics is obvious, considering what we've said so far. Using a strategic dashboard as a basis for decision-making in an online marketing campaign is essential for finding the reasons for any action we take in a digital strategy. However, for a dashboard to be a truly useful tool in our online marketing strategy, it's important to understand that it's not just a space for analyzing a specific point or action to be taken. A good dashboard should reflect all the indicators that a digital business revolves around . This way, we can find the root of our strategy's needs. And we can't forget that this information is essential for making decisions. A good strategic dashboard, useful in web analytics, reflects the facts, their origins, and consequences. By managing all this information, we can deduce the necessary recommendations to improve our campaign's strategic errors. Once we've reached this point through the use of a dashboard, it's time to begin a detailed analysis of what caused the detected problem and look for appropriate solutions. And for this, there's nothing better than resorting to reports and concrete actions, whether in AdWords or any other area of digital marketing.

When planning our Google AdWords campaign, we must also take into account the information provided by Google Analytics, which will be key to understanding our website traffic and, consequently, how we can optimize our campaign to further improve the number of visitors and conversions. One of the most notable features of Google Analytics is automatic tagging, which allows us to understand the results of keywords in relation to clicks, conversions, and costs. In detail, it generates a report showing the clicks , the keywords that led the user to our website, the campaign to which those keywords were associated, and the cost per click. However, automatic tagging is not a panacea, as some addresses do not support it, either due to a redirect or server configuration. Furthermore, some parameters will be omitted, resulting in fairly inaccurate traffic tracking data. This is the case with the gclid, an ID added to destination URLs, which can generate errors. If the link you enter fails for this reason, you can always disable the automatic tagging option. Simply log into your AdWords account, click on My Account, and select the Preferences tab. Then go to Tracking and click Edit to find the Automatic Tagging of Destination URLs option. Also, keep in mind that you can only view AdWords visits with automatic tagging, otherwise, all visits received will be shown as coming from Google organic searches, ignoring specific sources.

Information is a key element for us to manage the Google AdWords campaign we've previously prepared in the best possible way. Without data on the website's behavior, keywords, or end users, it will be extremely difficult to correct potential errors and, therefore, achieve maximum performance .

An excellent option for analyzing our website and its results is to use Google Analytics . Its high level of effectiveness will allow us to closely monitor content and performance, keeping in mind that if our site has more than 10 million monthly visits, we will need to upgrade to the Premium version. The truth is that combining Google Analytics with our AdWords account gives us endless monitoring possibilities. To begin with, it's important to note that this tool allows us to obtain specific reports for domains and subdomains , which means we can assess each of our web pages in detail. Likewise, with Google Analytics, we also have the option of using some of its widgets to monitor the results of blogs, or the MySpace and Facebook pages we have enabled as part of our online marketing campaign. We can even track visits obtained through RSS feeds, provided that users run a file with JavaScript code on Google's servers. This way, the Analytics service can count page views through an RSS reader. In short, we can say that Google Analytics is an indispensable tool for conducting web analytics when associated with our AdWords account. It also has the added advantage that it can be combined with other complementary systems for an even more comprehensive final analysis.