What is a dashboard used for in analytics?

Everyone has heard of dashboard analytics and their role in digital campaign strategies , but the truth is that this is one of the least-known concepts in the online world. It's worth knowing what we can really achieve with this resource. What is a dashboard really? It's nothing more and nothing less than a graphical representation of a company's business indicators . Using it, you can work with the data generated by a business and transform it into useful information to take advantage of it. With this definition, it's clear that a dashboard can be very useful when planning an online marketing strategy , as it allows us to graphically reflect all the data that allows us to make decisions in an online marketing campaign. In fact, we could say that it 'forces' us to confront the main variables that affect our business. Therefore, it's important that it clearly reflects all the data it includes. And not only that: it should also include an analysis of what can be deduced from the data presented, in which specific actions to be taken are recommended. The relationship between dashboards and web analytics is obvious, considering what we've said so far. Using a strategic dashboard as a basis for decision-making in an online marketing campaign is essential for finding the reasons for any action we take in a digital strategy. However, for a dashboard to be a truly useful tool in our online marketing strategy, it's important to understand that it's not just a space for analyzing a specific point or action to be taken. A good dashboard should reflect all the indicators that a digital business revolves around . This way, we can find the root of our strategy's needs. And we can't forget that this information is essential for making decisions. A good strategic dashboard, useful in web analytics, reflects the facts, their origins, and consequences. By managing all this information, we can deduce the necessary recommendations to improve our campaign's strategic errors. Once we've reached this point through the use of a dashboard, it's time to begin a detailed analysis of what caused the detected problem and look for appropriate solutions. And for this, there's nothing better than resorting to reports and concrete actions, whether in AdWords or any other area of digital marketing.