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In the dynamic world of digital marketing, we're constantly focused on SEO, SEM, and the latest trends. However, one fundamental pillar is no longer a recommendation, but a fully-fledged legal obligation: web accessibility .

Since June 28, 2025, the European Accessibility Act ( EAA ) has been legally enforceable throughout the European Union. If your website isn't adapted, you're not missing a future opportunity; you're assuming a present risk.

In today's digital world, where competition is fierce and user attention is a scarce resource, having a good SEO strategy is crucial to the success of any business.

But what exactly is SEO and why is it so important?

SEO stands for " Search Engine Optimization . " It is a set of techniques and strategies that seek to improve a website's visibility in the organic results of search engines like Google.

Imagine your website is a store in a huge city. If the store is hidden in a dark alley, how will your customers find it? The same thing happens online. Improving your website's visibility in Google's organic search results is like placing your store on the main street, where your potential customers will easily see it. When someone searches for a product or service you offer, appearing at the top of Google's results allows you to capture their attention and draw them to your website.

This translates into a greater number of quality leads , that is, people who are genuinely interested in what you offer and more likely to become customers.

Why is SEO important for your digital strategy?

Increase visibility and organic traffic : Good search engine rankings increase your website's visibility and attract more visitors interested in your products or services.
Improve user experience : SEO isn't just about keywords; it's also about optimizing your website's structure and content to make it easy to navigate and understand.
Build trust and credibility : Users tend to trust websites that appear at the top of search results, as they perceive them as more relevant and authoritative.
Increase conversions and sales : By attracting qualified traffic and providing a great user experience, SEO can help you increase conversions and sales for your business.
It's a long-term investment : Unlike online advertising, which requires a constant investment, SEO results are long-term and can continue to generate profits for a long time.
Reduce the cost of your Google Ads ads : Google Ads takes your website quality into account when determining the cost of your ads. A website well-optimized for SEO will have a better Quality Score, which translates into a lower cost per click (CPC) and a higher return on investment (ROI).

How can you improve your website's SEO?

• Research relevant keywords : Identify the keywords your potential customers are using to search for products or services like yours.
• Optimize your website content : Create quality, relevant content optimized for the keywords you've selected.
• Improve your website structure : Make sure your website is easy to navigate and that search engines can crawl and index all of your pages.
• Build quality links : Get other relevant websites to link to your website.

In short, SEO is a fundamental part of any effective digital strategy. By investing in SEO, you can increase your website's visibility, attract qualified traffic, improve your business results, and reduce your online advertising costs.

Need help with your SEO strategy? Contact us and we'll help you achieve your goals .

Valentine's Day is a unique opportunity for businesses to take advantage of the gift-buying season and launch a powerful digital marketing campaign. Here are some ideas on how businesses can leverage Valentine's Day to improve their online presence:

1. Offer special promotions: Offering special discounts, free gifts, or free shipping to loyal and new customers during the Valentine's Day season is an effective way to attract buyers.
2. Creating personalized content: Creating personalized content, such as videos, images, and social media posts, related to Valentine's Day and gifts for couples can be an effective way to connect with your audience and generate interest in your products.
3. Using email marketing: Sending promotional emails to your subscribers with special promotions and offers specific to Valentine's Day is an effective way to reach your customers and increase sales.
4. Participate in social media campaigns: Participating in Valentine's Day-related social media campaigns, such as contests, sweepstakes, and promotions, can help increase your brand's visibility and reach online.

In conclusion, Valentine's Day is a unique opportunity for businesses to take advantage of the shopping season and launch an impactful digital marketing campaign. With the right strategies, companies can increase their online presence and attract more buyers during this season of love.

It may seem obvious, but it is not, and the first and fundamental thing that we must take into consideration when writing a good article for SEO and that Google considers correct when positioning us, is to have a good topic to cover .

In many environments, it is stipulated that an article must have at least 600 or 800 words, although the reality is that there is no minimum or maximum that is the correct formula. The reason is because Google (and other search engines) seek to provide answers to the user, and this answer can be found in a long text, but also in a short one.

This way, Google will understand that it's a content-rich piece of work and will study it more carefully when it comes to ranking it better . Keyword-stuffing entries are no longer useful for SEO; they're a thing of the past, and the search engine penalizes them heavily.

That's why, with this short guide, we're going to teach you the basics you need to keep in mind when working on and positioning your articles.

Where do I start writing my SEO article?

Once we have a clear idea of what we want to write for the post, we move on to writing it. It's important to keep in mind that the average user views the content in a cross-section before delving deeper into the text. Therefore, the article should be easy to understand , organized, and aesthetically consistent with the website in question.

The bounce rate of users who enter to read a text is increasingly high, finding aggressive and annoying designs that force them to abandon the website. Google currently penalizes sites with a high bounce rate, which is why it's very important to take care of the design and ensure everything is understandable and easy to read for the visitor.

A good way to draw the user's attention to your article for SEO purposes is to bold the most important parts of the text . This way, they're more likely to find those highlighted sections on their first read-through and thus continue reading the entire article.

Title of an article for SEO

This is the initial part of the article for SEO purposes. It should clearly and concisely describe what our text is about and give it the necessary relevance to keep users interested in it.

This should be done in less than 50 characters , since anything longer than this will cause both search engines and users to lose interest in it, considering it excessive.

We should include as much information as possible and the chosen keywords in this text. If possible, these should be placed as close to the beginning as possible, as long as it remains natural.

This will help search engines perform better indexing , and, as recent studies indicate, users read the first two or three words of a title to determine whether the article is interesting or not and whether they can access it.

SEO in Images and Multimedia

The best way to enhance an article's SEO is to add images or multimedia content that matches the article and the website, but that isn't distracting when reading . This will create a more aesthetically pleasing and visually appealing section, while also adding breadth and relevance to the text.

Name these images or media files with the keywords you plan to use in the article's SEO, especially if it's an image in the alt text section, which tells Google what the image shows.

On many occasions, articles are shared by users who find the images even more interesting than the text itself . In this case, if you are the owner or designer of the images, it will be of great help to publicize your work, and user engagement with the post will be very beneficial for positioning it.

Otherwise, if you don't own these images, there are free image banks or those with Creative Commons licenses that will help you find what you're looking for and will give your article much more impact, thus enriching it with better resources for Google SEO.

It's very important that the weight of the images is not excessive , since much of the traffic you will receive will be on the mobile version and a user who sees how long a website takes to load tends to leave after a few seconds.

Article Text for SEO

Justified text formatting used to be one of the most common methods for writing content. All publications, both digital and print, used this format. However, for some time now, and especially with new responsive websites, this type of formatting has been reduced in use , as the spacing of paragraphs to align the two parts of the text often results in large gaps between words, resulting in a very poor quality in terms of aesthetics and readability.

For this reason, we recommend left-aligning and centering an article for SEO purposes, as needed. Another aspect to keep in mind when working on the body of the article is the use of H1, H2, and H3 tags, which indicate the title, subtitle, or different sections of the text. These tags are widely used in CMSs like WordPress and Joomla. This helps search engines identify the most important and enriched sections and provides a scalable format.

We shouldn't overuse these tags , but it's interesting to be able to use them in articles and different sections, both for aesthetic purposes and to highlight important points in the body of the message.

It's essential that the chosen keywords, or similar and synonymous keywords, appear in the first 50 or 100 words of the text, as this is the section that the search engine values most when it comes to ranking, but also throughout the entire text.

That's why, when we begin writing an article , we must conduct a detailed study of the keywords and how we will use them throughout the entire body.

Links for SEO (Anchor text)

Using both internal and external links throughout your article will help with SEO . Internal linking will serve to highlight other interesting content on your website, helping users spend as much time as possible on your page.

External links to sites will show Google, especially if they are sites with high interest, that your SEO article contains rich content and will therefore help it rank.

Google is now penalizing fraudulent links that were once used to boost rankings. Therefore, external links must be genuine and provide accurate information about what we have published to improve rankings.

Social networks

Currently, there are various methods, depending on the CMS or programming used when publishing, that facilitate the way articles are shared on different social networks.

It is essential to adapt to each of them and not share in all of them in the same way, since each one has a different format and a different type of user, therefore, if a Twitter user sees a publication in which the characters exceed the maximum number and are cut off, they will surely not click on the link, just as a LinkedIn user will if they see a publication with hashtags, since this network does not support them and they are not useful.

To solve all this, it's interesting to use sections like those offered by Yoast or Rank Math, where you can visually layout how a user shares your article on different social networks.

It's worth noting that social media is currently one of the best methods for making a text go viral , and working on it in depth can yield significant SEO results.

Custom URLs

Use the chosen keywords in your article's URLs for SEO purposes. This will help search engines index the text you want to rank more quickly. It's very important to avoid long URLs or those with unusual numbers and codes. It's recommended that you use no more than 5-6 words after the domain name itself.

Let's give an example using “SEO” as the keyword.

Good: www.dominio.com/un-buen-articulo-SEO

Bad: www.dominio.com/esto-es-un-buen-articulo-para-el-positionamiento-de-Google-y-otros-buscadores

Even though you have the keyword selected, the length of the URL often causes search engines and even users to reject it . If you have no choice but to generate such a long URL, you can use shorteners like Bit.ly , which will help you create a more attractive URL when sharing on social networks and forums where there are character limits.

Conclusions of the article

We must keep in mind that there is currently no perfect formula for creating an article or even a website, but we do know a series of guidelines and basic principles that search engines, and especially Google, like to consider when it comes to ranking us higher in search results. By following these tips, you'll soon see how your articles, and therefore your website, will receive more visitors and you'll begin to rank higher.

Tell us about your experience, if you have any other tips, and if they've helped you when working on your own SEO.

Choosing the best hosting for your website can be complex and tedious. Many of our clients and students ask us where they can host their websites . They often refer to commercial companies featured on TV, but many of these plans aren't adequate for hosting a good website with good speed for SEO.

Different types of Hosting

There's an overwhelming selection of hosting options on the Internet, from free to cheap to the most expensive.

We have to keep in mind that although there is sometimes a big difference in price, this is due to the fact that a website that has 1,000 visits per month is not the same as one that has 90,000, apart from the characteristics of the hosting , since there are several factors that vary from one company to another to select the one that suits us best.

Customer Service to choose the best hosting

One of the most important points for us is customer service . What we strive for is service that isn't necessarily technical, but rather fast and efficient.

If we don't have quality customer service , we can face problems like a website that's down for hours, or even days, and the associated expense. These are problems we don't know how to solve, or countless small issues that can be resolved in a matter of minutes with proper customer service.

What should we keep in mind when selecting the best hosting?

Many hosting companies that offer extremely low prices have terrible customer service, and savings in this area can end up costing you dearly. It's essential to ensure that the service you purchase offers excellent customer service .

Here you can see all the services Loading offers and learn about its Best Hosting.

Do you have a project and want to appear at the top of Google?

Remember that at Click Online, we have experts who will help you grow your Google Ads , Social Ads , and organic positioning campaigns. Get information without obligation!

One of the social networks most identified with the teenage world is Snapchat . Therefore, it probably doesn't even occur to you when planning your online marketing strategy. It's time to change your mind. This social network is becoming another important influence in the marketing field, and leaving it aside could mean missing out on many an interesting promotional opportunity for many brands. It's true that it doesn't have the same operating concept as other social media platforms, since its use implies the almost instantaneous and permanent disappearance of the video created by a user as soon as another person views it. In fact, users can define the "lifespan" of the videos they send . Obviously, this has important implications for any online marketing strategy that includes its use. But this doesn't mean we should ignore it. The figures indicate that Snapchat is on the rise. In fact, young adults up to 34 years old are showing a significant increase in the use of this social network, making it clear that it is effectively penetrating the market . But how can we? Some major international brands, such as Macy's, already include Snapchat in their marketing strategies. One good option is, for example, to offer users short images of their special offers using this network , which perfectly combines the promotional objective with the personal nature of this network. Furthermore, many marketing experts consider that the ephemeral visibility of these messages directly influences the creation of a compulsive need to buy, which can be very positive in many campaigns. Are you wondering how you can include Snapchat in your marketing strategy? Keep in mind that other major brands have chosen to use its ability to create ephemeral videos to tell stories, with the goal of creating an emotional connection with their potential customers and generating engagement by encouraging them to visit the landing page of the company or product being promoted. The truth is, the options are endless. Another good option is to incorporate Snapchat into your marketing strategy by organizing a contest, always keeping the duration as short as possible to create a sense of urgency in your users and, therefore, the need to get their act together to participate. A dose of excitement never hurts! Last but not least, you can't forget to consider the most obvious way to use Snapchat in your online marketing strategy: sending promotional videos. Make sure to create targeted and engaging videos so they draw attention specifically to the product or service you want to promote and turn them into your own personal "hook" to grab your customers' attention.