Does Snapchat have a place in online marketing?

One of the social networks most identified with the teenage world is Snapchat . Therefore, it probably doesn't even occur to you when planning your online marketing strategy. It's time to change your mind. This social network is becoming another important influence in the marketing field, and leaving it aside could mean missing out on many an interesting promotional opportunity for many brands. It's true that it doesn't have the same operating concept as other social media platforms, since its use implies the almost instantaneous and permanent disappearance of the video created by a user as soon as another person views it. In fact, users can define the "lifespan" of the videos they send . Obviously, this has important implications for any online marketing strategy that includes its use. But this doesn't mean we should ignore it. The figures indicate that Snapchat is on the rise. In fact, young adults up to 34 years old are showing a significant increase in the use of this social network, making it clear that it is effectively penetrating the market . But how can we? Some major international brands, such as Macy's, already include Snapchat in their marketing strategies. One good option is, for example, to offer users short images of their special offers using this network , which perfectly combines the promotional objective with the personal nature of this network. Furthermore, many marketing experts consider that the ephemeral visibility of these messages directly influences the creation of a compulsive need to buy, which can be very positive in many campaigns. Are you wondering how you can include Snapchat in your marketing strategy? Keep in mind that other major brands have chosen to use its ability to create ephemeral videos to tell stories, with the goal of creating an emotional connection with their potential customers and generating engagement by encouraging them to visit the landing page of the company or product being promoted. The truth is, the options are endless. Another good option is to incorporate Snapchat into your marketing strategy by organizing a contest, always keeping the duration as short as possible to create a sense of urgency in your users and, therefore, the need to get their act together to participate. A dose of excitement never hurts! Last but not least, you can't forget to consider the most obvious way to use Snapchat in your online marketing strategy: sending promotional videos. Make sure to create targeted and engaging videos so they draw attention specifically to the product or service you want to promote and turn them into your own personal "hook" to grab your customers' attention.