How to use Google Analytics

Information is a key element for us to manage the Google AdWords campaign we've previously prepared in the best possible way. Without data on the website's behavior, keywords, or end users, it will be extremely difficult to correct potential errors and, therefore, achieve maximum performance .

An excellent option for analyzing our website and its results is to use Google Analytics . Its high level of effectiveness will allow us to closely monitor content and performance, keeping in mind that if our site has more than 10 million monthly visits, we will need to upgrade to the Premium version. The truth is that combining Google Analytics with our AdWords account gives us endless monitoring possibilities. To begin with, it's important to note that this tool allows us to obtain specific reports for domains and subdomains , which means we can assess each of our web pages in detail. Likewise, with Google Analytics, we also have the option of using some of its widgets to monitor the results of blogs, or the MySpace and Facebook pages we have enabled as part of our online marketing campaign. We can even track visits obtained through RSS feeds, provided that users run a file with JavaScript code on Google's servers. This way, the Analytics service can count page views through an RSS reader. In short, we can say that Google Analytics is an indispensable tool for conducting web analytics when associated with our AdWords account. It also has the added advantage that it can be combined with other complementary systems for an even more comprehensive final analysis.