Auto-tagging and Google Analytics

When planning our Google AdWords campaign, we must also take into account the information provided by Google Analytics, which will be key to understanding our website traffic and, consequently, how we can optimize our campaign to further improve the number of visitors and conversions. One of the most notable features of Google Analytics is automatic tagging, which allows us to understand the results of keywords in relation to clicks, conversions, and costs. In detail, it generates a report showing the clicks , the keywords that led the user to our website, the campaign to which those keywords were associated, and the cost per click. However, automatic tagging is not a panacea, as some addresses do not support it, either due to a redirect or server configuration. Furthermore, some parameters will be omitted, resulting in fairly inaccurate traffic tracking data. This is the case with the gclid, an ID added to destination URLs, which can generate errors. If the link you enter fails for this reason, you can always disable the automatic tagging option. Simply log into your AdWords account, click on My Account, and select the Preferences tab. Then go to Tracking and click Edit to find the Automatic Tagging of Destination URLs option. Also, keep in mind that you can only view AdWords visits with automatic tagging, otherwise, all visits received will be shown as coming from Google organic searches, ignoring specific sources.