How to keep email subscribers?

Although the hoax circulates from time to time that email is finished on the internet and, therefore, email marketing is a technique in danger, nothing could be further from the truth. The truth is that statistics indicate that most companies today use it as one of the most effective strategies when it comes to promoting their products and/or services. If you've opted to implement an email marketing strategy as part of your latest campaign, you've surely realized that it requires a significant effort on your part to acquire subscribers. But you shouldn't just keep this in mind, as all the work you've done to attract them will be of little use if you fail to retain them . Therefore, you must consider the need to establish a series of actions that allow you to ensure their permanence on your mailing lists in the long term. How do you prevent subscribers from unsubscribing from your email lists? Essentially, by offering them added value elements that distinguish you from the competition, and for this, nothing better than taking care of the details. To begin with, a good first impression is essential. Therefore, take care of your welcome email. It's proven that the first message your subscribers receive will increase open rates up to four times and click rates up to five times compared to regular emails. How about an initial offer? Once the email relationship is established, it's important to ensure you offer consistent content to your users as the basis of your strategy. To achieve this, the most common resource is sending a weekly newsletter, which you can easily adjust based on their interests. From this point on, the key to getting your subscribers to stay with you lies in the sporadic incentives you offer them. Exclusive offers and promotions from time to time will make them feel that you have special regard for them and that it's worthwhile to continue providing feedback to your company. You can also take advantage of key dates to offer your subscribers a special gift and thus reward their loyalty, for example, after six months of being on your lists. In addition to certain practical privileges in the form of discounts or promotions, your subscribers also like to feel valued. In other words, listen to them. Asking for their feedback, for example, with a short survey, will help you build loyalty and provide reliable data on what you can improve in your campaigns and your business . Of course, never forget something very basic when building a relationship: thank your customers and subscribers for being there during key moments of the season, and you'll make them feel much closer to you.