Millennials

Millennials, the New Star of Online Marketing Are you a millennial, or don't you know yet what type of people make up this group? The truth is, if you're planning an online marketing campaign, you need to understand these internet users, who can have a significant impact on your business's bottom line. Millennials are a large group of people, reaching 24% of the population in the United States, whose main characteristic is that they are heavy internet users and mobile users . In fact, they are estimated to use their mobile phone 43 times a day. If we add to this their significant financial potential, don't you think they're the perfect audience for any online business? As expert internet users, millennials prioritize the content offered to them on the internet, but not just any type of text . Therefore, it's necessary to offer them valuable content that connects with their needs and values. In fact, millennials are the most demanding internet users, so if you want to successfully target them, you'll need to give them the recognition they deserve. This means treating them individually, facilitating access to the information they need, even before they realize they need it. In other words, they gravitate toward brands that offer values similar to their own and that make a positive difference in their lives. Furthermore, all of these requirements must be met very efficiently. Keep in mind that this generation of users is very accustomed to using the internet, so you must provide them with what they need quickly and efficiently. How can you build loyalty with millennials? Establishing an effective and successful relationship with millennials means breaking your usual patterns when setting up online marketing campaigns. To begin with, it's important to surprise them. A millennial will remain "hooked" on your brand if they don't know where your campaign is going. Being unpredictable will be one of your tools for success. Offer them simple ideas, even if they represent very complex issues. Appeal to the minds of your millennial followers and inspire their imagination to seduce them. These users seek emotional reward in what you offer, and stimulating their imagination is a challenge for them. Likewise, if you want to retain millennials, you need to tell them an organic, true story. Present them with a campaign based on real-life aspects and you will connect with them. Finally, keep in mind that millennials look for brands that allow them to do something different in this world. Therefore, encouraging them to share their stories through innovative means will be one of the keys to your success. Ready to harness the potential of millennials in your campaign?