The latest evolution of content marketing

Since Google introduced Panda as an algorithm, content has become the centerpiece of sites that want to rank well and attract users. If you're preparing an online marketing campaign, you've surely realized that you need to offer your users valuable content that can differentiate you from the competition and improve your brand image . This will also help you rank as highly as possible. But what content is truly valid for achieving all this? Simply writing an interesting article is no longer enough, because both Google's and users' interests have evolved and become increasingly specific. Offering people what they really want to read now requires creating in-depth, increasingly well-crafted and consistent articles. We are increasingly entering the era of "in-depth content." That is, online content written in-depth by experts on specific topics. Obviously, creating it is no longer as easy as the articles used to be. It's time to forget about generic content if you want to succeed with your content marketing strategy! How can you achieve this? One of the best options is to enlist the help of authors who are experts in a specific topic, capable of having the creative freedom to create detailed, high-quality content . Likewise, the creators of the products you sell can offer you detailed information that's interesting enough to keep your readers' attention. What consequences will publishing this in-depth content have for your site? In addition to improving your SEO in Google's eyes, you'll also improve awareness of your campaign and the brand image that users perceive . In other words, offering your site users what they really want to read will allow you to differentiate yourself from the competition and put you on a higher level. Of course, this doesn't mean that your site only has to be based on in-depth content. All the texts you've been creating up to now to feed your content play an essential role in your marketing strategy: generating traffic. Therefore, you can't afford to discard them. The best option? Combine basic texts with those that truly interest your readers and followers , and which, therefore, are also of interest to Google and the Panda updates it periodically releases. Making your site profitable by offering quality and interesting articles is the foundation of a good modern content strategy.