5 common mistakes in Google Ads and how to avoid them

 

Making some mistakes in Google Ads is normal. Ads are one of the most powerful tools for driving online traffic and improving SEO ranking . More and more companies—both large and small—know this, and that's why they don't hesitate to allocate part of their budget to click-based advertising.

 

A poorly managed Google Ads campaign can be costly, but an optimized campaign can work wonders and help a business generate sales like magic.

 

In this article, we'll tell you the 5 most common mistakes that even the best Google Ads agencies make, and we'll give you some tips on how to avoid them and achieve success.

 

Are you making any of these 5 mistakes in Google Ads?

 

Not taking into account the user experience on landing pages

 

Many ad experts focus on creating perfect ads, but they forget that the user experience beyond the ad is also very valuable.

 

The quality of a landing page is an essential component and can directly affect the visibility of Google Ads.

 

Recommendation:

 

An optimized landing page means a fast loading speed, it must be responsive , attractively designed, with relevant content and precise CTAs (calls to action).

 

Not grouping keywords correctly

 

Even if the user experience on your ad landing pages is great, there's something even more important that can directly impact conversions: relevance.

 

Imagine clicking on an ad for “Nike shoes” hoping to find a wide variety of Nike shoes, only to end up on a page with Reebok, New Balance, or any other non-Nike brand.

 

Although it may seem obvious, this mistake is common and is often made by veteran Google Ads agencies .

 

Recommendation: Group keywords based on relevance and create ad groups with specific landing pages . This will not only improve click-through rates and conversions, but also your clients' SEO rankings .

 

Direct users to the home page

 

If you want to become an expert in Ads , you must avoid this mistake at all costs. It's a very common mistake, especially when it comes to online stores, as it risks diverting the user's attention from what they were originally looking for, and they end up leaving the page without making a purchase.

 

Recommendation: If you want to publish an ad for "children's clothing," ideally, the user should click on the ad and land in the "children's clothing" section of your online store.

 

4. Not making a good choice of keywords

 

Irrelevant keywords with low search volume directly affect the quality of your Google Ads. If you haven't seen good results in recent weeks, it may be time to review your keyword list.

 

Recommendation: Avoid having more than 20 keywords per ad group and eliminate those that are irrelevant or don't generate conversions. This will also help you avoid overspending.

 

SEO and Ads experts use Google's Keyword Planner to add keywords with the highest search volumes—follow in the footsteps of the best!

 

Little use of negative keywords

 

Nobody is perfect, not even Google Ads . Even if you use super-optimized keywords, your ads can still appear for irrelevant searches.

 

For example, if you have “graphic design” as a keyword (because your client offers services as a graphic designer), your ad might appear for searches like “what is graphic design” or “universities to study graphic design.”

 

Recommendation: If you add these terms to your negative keyword list, you'll avoid appearing in irrelevant searches with minimal conversion potential.

 

Running Google Ads campaigns can be complicated, even for digital marketing and SEO agencies.

 

However, if you follow the recommendations we give you at Click Online 360 , you can launch optimized campaigns, obtain satisfactory results, and ultimately become an Ads expert.