Achieving Your Goals. Conversion Code

One of the most important things in Google AdWords is achieving your goal, often a request for information, a registration, or a sale. Getting users to complete a goal isn't usually easy; for this, it's crucial to define our strategy and know who our target audience is. However, all of this would be useless if we didn't configure our goals. To do this, we need to create the conversion code. To create the conversion code, we need to go to the Tools tab and click on CONVERSIONS: Next, a page will appear where we have to enter the name of the code. In no case will this affect the performance of our campaigns, but it is interesting to enter a name that we can then quickly find in our source code. Next, we have to choose the type of conversion. The most common is to arrive at a specific page such as the thank you page once the user has purchased or requested information. For this, a website is used. On the following page we can find several sections, including the following:

• Conversion Value: In this section we can decide whether conversions have any value or not to set any value per conversion.
• Count : We can decide to count all conversions or only the first one that each user makes within the established period.
• Conversion Sale: We can decide how long the AdWords conversion cookie remains for users.
• Conversion Category: We can decide if it's a registration conversion, a sale, or a page landing...
• Markup language: We will inform you if our website is in HTML, CHTML, etc.
• Tracking indicator : There is an option to inform the user with a text that appears on the website, saying that we are collecting statistics from Google, normally it is not done.

Finally, the code appears. This code must be inserted into the source code of our website between Body and Body, only on the page where we want to count the goal.

I hope this has been helpful. Here's a motivational video about achieving goals, and remember, don't give up if you don't achieve it the first time.