Ad Group. Tips and Setup.

  Ad groups are probably one of the most important parts of Google AdWords and the one that those new to AdWords account management may find most unfamiliar or unfamiliar. Let's shed some light on this. An ad group can contain one or more ads targeted to a list of keywords and/or locations. The most useful tip we can take away is that ad groups should reflect as much as possible the section of the website we want to promote. That is, define ad groups based on the same website themes and be as faithful as possible to the sections we want to promote. We can assign a CPC to the entire ad group, although we can later vary it for each keyword. To create them, simply go to the "ad groups" tab and click "new ad group." Once created, we'll see the status of the ad group, the default bid for the Search Network and the Display Network, and the statistics reported by the group itself. If we click on the name of the group itself, we'll go to the list of words it's composed of. Just as each ad group has a list of keywords, it can or should also have a list of negative keywords. The advantage of ad groups is that they allow us to be very specific, which is why we encourage you to be generous when creating them. The more specific ad groups we have, the better the campaign will perform. Let's look at an example: An online fashion e-commerce store: We can create, for example, one ad group for men's clothing and another for women's clothing. From here, we can create more: men's summer clothing, women's summer clothing, etc. But the big advantage would be to be much more specific, for example, an ad group for men's summer casual dress pants. Even if we have a large volume of ad groups, this practice is much better for AdWords than having a few general groups. It's not enough to simply ask your customers what they want and give it to them. By the time you've achieved it, they'll want something new. Steve Jobs, Apple