We never tire of reading that smartphones are increasingly becoming the most common device for accessing the Internet. We must keep this idea in mind when we want to reach our company's potential clients , and use every resource at our disposal to achieve this. Just as it's important to consider the need for a responsive design that allows users to access our content, we must also consider using certain applications that allow us to work in this area from our mobile devices, such as Google My Business and AdWords Express. The Google My Business app is available for Android and iOS devices and allows us to respond to reviews left by customers on Google, in addition to checking real-time alerts that will allow us to understand our business's online reputation. It even lets you know when a client contacts your company, allowing you to take advantage of this opportunity to prepare for your business appointment. And why not manage your company's AdWords campaign from your mobile device? The Google AdWords Express app helps us manage our ads from our mobile devices, reaching potential customers right when they're searching for the type of product or service we work with. The great advantage of these two apps is that we can combine them to get the most out of our website . Google My Business offers us the most important statistics for the month, and with the information this app provides, we can use AdWords Express to view more details or edit the ad needed for the promotion.