AdWords Drafts and Experiments: Learn how the new tool works.

Google AdWords is going to save us a few surprises, perhaps pleasant ones, with the interesting feature it launched this week: Campaign Experiments and Drafts. In the coming days, we'll be able to try making changes to our campaigns and measure their results more quickly and easily. The draft option offered by Google AdWords allows us to prepare and review the changes you want to make to your campaigns before implementing them. You can make various adjustments without affecting the entire campaign you had previously designed. AdWords experiments are created from drafts. They give us the option to make changes to our campaigns in a controlled environment. Experiments allow you to compare the performance of the changes made with the performance of your current bidding strategy. You can decide the timeframe over which you want to run the experiment, as well as allocate the traffic and budget between the original and experimental campaigns. This optional feature offered by Google AdWords shortens the time required to make changes to our campaigns. This new process will save us time and allow us to test new bidding strategies until we finally find the optimal strategy for our client. Another advantage is that it allows you to measure the results of these ad group tests, interpret them, and make the necessary changes to the campaign. And most interestingly, it establishes a comparison between the original campaign and the test campaign. If you're satisfied with the performance, you'll be ready to implement it, or else you'll have the option to run a new experiment. At Click Online 360, we've already tested the benefits of the AdWords Drafts and Experiments tool because it's now available for Search Network and Search campaigns with Display Selection. The folks at Google AdWords provide more information in an instructional video or in their help center. If you haven't tried it, you're taking too long. Source: Official Google AdWords Blog