Always together: AdWords and Analytics

Everyone knows the potential of Google Analytics to measure everything that happens on our website and analyze all the information. This way, we can make different decisions about our advertising campaigns, make changes to the website, see how offline actions affect our online environment, etc. On the other hand, we have Google AdWords, which will allow us to reach our target audience by displaying our ads and thus welcoming them to our website. What would happen if we combined these two powerful tools? We will synchronize our Google advertising campaigns with one of the best web measurement tools in existence. With this, we will be able to see very valuable information, since we will measure both the performance of our Google AdWords campaigns and their ROI. How do we do it? Within the general AdWords panel, go to the Tools tab, and then select Google Analytics. Here, we will find two options: "Create my free Analytics account" or "I already have a Google Analytics account. Associate it with this AdWords account." If you already have a Google Analytics account, click the "Link my account" button. You'll see a confirmation message. Accept it, and you'll be able to use this valuable option. If you don't have a Google Analytics account yet, you'll need to create one first; we'll cover this in other posts. What we call results is just the beginning - Ralph Waldo Emerson.