Changelog - Google Adwords

Another tool that Google AdWords offers us is the Change History.

Although it may seem like a rather useless tool at first glance, it can help us perform various queries on more than one occasion. We can also use it as a memory resource; that is, perhaps we have paused an ad group and can't remember when we did so. In that case, we can go to the Change History and check it.

In general, this tool allows us to see the changes we have made since we started our Google AdWords account.

To see what History shows us, we sometimes find a lot of information.

One option would be to filter your search for a change by date or type of change, budget changes, paused keywords, etc.

The most useful way to use Change History is when different users have access to the same account. In these cases, we can determine what was done on a specific date and by a specific person.

How can I see my change history?

- Go to Tools and Analysis.

- Click on My change history

- We select the interval for which we want to see the changes.

- We select to change the type that interests us (ad, budget, CPC, etc.)

- Finally, click on Filter Change History.

When we make a change to our accounts, it doesn't appear immediately in the history; it takes a few minutes to appear.

As with most Google AdWords dashboards, the change history also displays a graph, in this case showing the changes made. In this graph, we can choose to view the type of action taken. Naturally, we can also download it in different formats.

We can view it as a list where we'll see the user who made the change, the date and time of the change, the campaign and ad group, and the change that was made.