Characteristics of display ads according to Google

If we've planned an online marketing campaign that includes the use of display ads, it's important to keep in mind that these ads must have certain basic characteristics to pass Google's filter.

Criteria for display ads

To begin with, display ads must meet basic quality criteria. This means their images must be clear , representative, and understandable in relation to what they want to communicate .

Its content must comply with certain standards, making it suitable for viewing by minors. Therefore, adult material, inappropriate language, and aspects related to sexual themes are prohibited .

How to make a display ad

For a display ad to be accepted by Google , it must not have any inaccurate features . That is, its animation must not be fraudulent and appear to have nonexistent characteristics.

This includes, for example, fake drop-down menus that can mislead users.

Similarly, it should be noted on a formal level that the images of graphic ads accepted by Google must cover their entire surface , and cannot be reoriented in a single ad, nor can they appear multiple times.

Display ad formats

To create graphic ads that are accepted by the Google Ads service, we can choose between “.gif,” “.jpg,” and “.png” formats, and Flash is also supported in animated ads.

Finally, Google values that the user bar of this type of ads consists of an ID, a visible URL and a link for interaction with the user .

In addition to meeting all these characteristics to pass Google's evaluation, it is important to note that a good display ad must accurately reflect the website and the product or service you want to promote .

Additionally, it's recommended to use Google Ads' performance tools to evaluate its performance during and after the campaign. Also, relying on the expertise of a Google Ads agency like Click Online 360 can help you grow your online presence.