The importance of keywords in Adwords

Do you want your Google Adwords ads to be truly successful? Then you can't    forget the importance of keywords when publishing them. In fact, if they are not configured   properly, the entire process that follows when setting up a Google Adwords campaign will not work, and the ad will not get the clicks we want.

In this sense, match is a key aspect for achieving good campaign performance. If we restrict it, it's true that the AdWords campaign will cost us less money, but we'll also get fewer clicks. Therefore, we must be clear about our priorities.

Additionally, Google AdWords provides us with various tools to manage our campaign keywords . For example,   Using the “View Search Terms” report will allow us to   Tailor the match to our interests. The Keyword Planner tool will also be essential, as it will help us improve our keywords and create lists of the most important ones, based on our traffic estimates.

Keyword maintenance

Keyword lists   should never be static. Throughout our campaign, we must work to correct them and define the appropriate ones at all times. With this periodic work of elimination and   By fine-tuning the words we use, the performance of the campaign we are working on is greatly improved.

Consequently, we must be clear about the need to continuously maintain the lists we work with, starting with saving those directly related to our product and deleting those with low traffic . This way, we'll retain the ones that get us the most clicks. Compound keywords will also perform better because, being more general, they can reach users with less specific interests.