Creating ads with Google AdWords

Today we will review how to create an effective text ad in Google AdWords in an easy and simple way. The ad must be clear and concise about what we want to offer. It must accurately describe what the user will find on the website once they click on the ad. Ads consist of: Title (25 characters) Descriptive Line 1 (35 characters) Descriptive Line 2 (35 characters) Visible URL (35 characters) In the title, we must show in a single headline what we are offering, this will be responsible for capturing the user's attention. In descriptive lines 1 and 2, we can detail in a little more detail what the user will find after clicking. In these two lines, we must add our added value, the item that differentiates us from the competition, whether price, quality, etc. We can also add some type of claim, such as offers, discounts, promotions... We can't forget to make a call to action, the famous call to action , that is, encourage the user to visit our website. We can use claims such as "Get informed!", "Take advantage of the discount!", "Buy now!" Finally, we must take advantage of the visible URL. This must include our domain, but afterward and using a slash (/), we must take advantage of the remaining characters. A highly recommended practice is to use some of the keywords from the ad group within the ad. This will not only improve the quality level of the keywords but also the quality score, and if the user enters that keyword in our ad, it will stand out in bold. There are many very good ads, what are yours like? Ads are content, content is advertising, conversation is the medium @goviral