Differentiate your product or service with Ad Extensions in Google AdWords

Google AdWords made an important recommendation in its blog this week, which we wanted to echo and not miss the opportunity to share. We talked about the importance of highlighting in your ad some feature that makes the product or service you offer different. With ad extensions, your customers and potential customers will have a clear idea before clicking on the ad. Site snippets contain diverse information that must have been provided by the advertiser. You should have done your homework beforehand and be very clear about what values fit with your company, the more personalized the better. This way, you could include them in the "Header." For example, if you are a car repair company that also sells spare parts, it would be good to include a site snippet for "Parts and Brands" and list the different brands and spare parts you work with. Highlighted text and site snippets have specific characteristics that make them different. Callouts should capture what makes your product, business, or service unique ("24/7 Support"), while the site snippet would capture a specific aspect of your services or products ("Original Pieces"). Ad extensions and callouts always help with positioning. And above all, they are decisive for ad ranking. The more ad extensions you provide, the better the auction will work and the ad's performance will be optimized. We'll explain some factors you should consider when defining your site snippets and callouts, as they have different characteristics. Keep the following in mind: There is a 25-character limit per value and per callout. It's advisable to offer between two and three values in the callouts, and in the site snippets, we would evaluate them based on the value length and screen size. Advertisers should also consider their callouts and define them. Thanks to ad extensions and snippets, we can give our ads a differentiating value by driving clicks. What are you waiting for? Source: Google Adwords Blog.