Dynamic remarketing now available for verticals

If dynamic remarketing for retail campaigns represented an improvement in their business results, its availability across all verticals is expected to have the same effects, including hotels, flights, real estate, classifieds, jobs, automobiles, finance, and training. Dynamic remarketing allows website visitors to be offered ads tailored to products they've previously viewed online and related to their interests. Its use has often doubled the conversion rate achieved by many companies. And these positive results are further multiplied by applying mobile segmentation to their remarketing campaigns. It's also important to keep in mind that the performance of an online campaign improves when combining direct remarketing with automatic bidding, as it allows the optimal bid for each impression to be calculated in real time. This ultimately results in a higher conversion rate. In travel verticals , it's been proven that designing a dynamic ad that shows each potential traveler the most relevant package, hotel, or cruise based on their interests increases ROI by nearly 40%. It also improves campaign management speed and allows the right ad to be shown to the right user. Similar situations have occurred with the application of dynamic remarketing in flight verticals, which have doubled the number of conversions obtained and achieved a significant decrease in CPA. In all cases, dynamic remarketing allows for reaching a broader customer segment through personalized ads, as well as increasing the impact of marketing campaigns.