Expanded Ads – Expanded Text Ads

Google always surprises us with new features , and AdWords in particular is constantly implementing improvements and betas that the American giant gradually releases. We also know that from time to time, "bombshells" appear that shake up this very special sector of Digital Marketing. Even before the summer, certain agencies like ours were given access to the new text ad formats , Expanded Text Ads. These are very specific to mobile devices, but they obviously work for the desktop or tablet search network, as well as for text ads on the Google Display Network. AdWords Expanded Ads basically mean that your ads will now look like this:

• Two title fields of up to 30 characters each.
• A single expanded description field of up to 80 characters.
• A display URL that uses the domain of the final URL.
• Two optional "Path" fields used in the ad's display URL, up to 15 characters each.

In this way, text ads gain greater importance in search results due to their increased size. But especially considering that lateral positions no longer exist, and now, with the aforementioned increased size, we must be aware of the importance of positions. In other words, the relevance of auctions has increased considerably with the last two Google AdWords updates. This shouldn't scare us, but quite the opposite. If we follow a clear strategy and meet certain criteria of quality and relevance for the user, we will have no problem publishing our advertising links without any problems. We must understand that, in the end , Expanded Ads are an adaptation to reality, which is none other than the unconditional use of mobile devices by users. At ClickOnline360, we are clear on this and have been implementing it for months. Can we help you?