Google Ads and the famous secret of the Quality Score

The Quality Score is essential for correctly positioning our Google Ads accounts and pages on Google.

But what is the Quality Score? How is it measured? How does it affect our bottom line? How important is it?

Many questions and very few answers.

Google has never revealed the secret formula for defining the Quality Score.

What we do know is what affects the QS level, and thanks to our experience managing Google Ads campaigns, we can assure you which variables are important and which we should take into account to optimize our accounts.

Before looking at exactly what we need to take into account to achieve a good Quality Score, let's take a look at the importance of this.

With good quality in our Google Ads campaigns , we can lower costs per click (CPC) and also increasingly position our websites in the top positions.

A little “trick” that we should keep in mind: Every time we create a campaign in Google Ads , our Quality Score level will always start with the highest level .

Did you think that wasn't enough? Check out our content on Google Ads here .

Marketing takes a day to learn; unfortunately, knowing how to apply and master it takes a lifetime.

Philip Kotler