Google AdWords Clients

A few days ago, we celebrated AdWords ' fifteenth anniversary, and it seems like a good time to look back and explore some fascinating things. In this case, I want to talk about the customers and how they have evolved exceptionally, much faster than the tool itself.

Years ago, in a work meeting with a client, you could explain some metrics or not, you could give them more or less in-depth data, or in other words, you could be more or less technical depending on the knowledge of the person in front of you.

I'll go further, sometimes you could even be extremely cruel to your own boss to explain a campaign with data and technicalities that he was unable to understand.

Today, all this has changed, and a lot, and it has changed for the better, especially for Google AdWords customers.

This is because today, all clients control the metrics, KPIs or technicalities regarding the Google AdWords tool and this leads them to delve much deeper into what campaigns, ad groups, ads, keywords, ad extensions, tags, filters and everything related to them are in order to be much more perceptive. This, in addition, translates into greater demands on us and on the technicians who work on Google AdWords strategies.

And this is what we have to be grateful for. Our clients' demands are what drives us to improve; they prevent us from becoming complacent and allow our work to progress and improve day by day. Somehow, we've all managed to evolve—clients, AdWords , and technicians—to adapt and move forward.

I'm not so sure about the bosses ;-)

David F,