Google AdWords Display ads are now exclusively in HTML5

At this point, the reach of Google AdWords as an advertising platform, as well as the attractiveness of Display ads for advertisers, is unquestionable. Therefore, Google continues to make strides forward to improve advertising reach and user experience. For some time now, Google has been advising on the use of HTML5, in order to reach the widest possible audience on different devices and screens. Yesterday, Google AdWords published a post on its Google+ profile announcing that, starting this year, Display ads will be exclusively in HTML5. They warned web surfers that they must update their Display ads by converting them to HTML5. To achieve this, they have set two dates: Starting June 30, 2016 , ads built in Flash will no longer be uploaded to Google AdWords. And starting January 2, 2017 , Flash Display ads will no longer work. Google, in its attempt to make this transition to HTML5 easier for us, is giving us the necessary tips and tutorials to start converting our ads to HTML5 right away . If you currently use Flash Display ads in your campaigns created with Google AdWords, there are three ways to convert them to HTML5: Give Google AdWords permission to automatically convert Flash ads to HTML5, create the ads with the tools that Google itself provides, or upload your own pre-created HTML5 ads. Google Chrome, surprisingly, has already begun blocking Flash Display ads, thus increasing page load speeds. The controversy surrounding the negative effects of Flash has been going on for a long time, ranging from security concerns to extra power consumption by processors, which is inconvenient for mobile devices. So, don't wait to convert your Adobe Flash Display ads to HTML5. Source: Google+ by Google AdWords. Published: February 9, 2016. https://bit.ly/20NDwUR