How can you optimize your campaign content?

Many large companies turn to content distribution networks as one of the most effective promotional channels for monetizing their most valuable content . If you have an online marketing campaign running, even if you're not a multinational, you obviously have a similar goal. So, why not do the same? One of the keys to optimizing the ROI of your online marketing campaigns through content is to consider the impact of content distribution networks on building loyalty and expanding new audiences. Their effects are especially positive when you aim to make users feel like they're part of an information discovery process, not just passive objects of intrusive advertising. Keep in mind that when customers feel they've naturally discovered the product you're promoting, you hold the success of your campaign in your hands. In any case, simply implementing this content marketing technique doesn't necessarily guarantee success . If you want this to work, it's important to consider the data generated by multiple distribution networks, comparing the results of each to determine how much they can help you maximize the ROI of your campaign. This analysis must always take into account the use of different distribution platforms for specific customer niches. This way, you'll realize that visitors who come to your site from a particular platform may be completely new or, on the contrary, familiar with the brand, to give two examples. Additionally, you should also keep in mind that your ROI improves when accessing your site from mobile devices, where statistics show a higher level of loyalty at a relatively lower cost . If your site has a responsive design, the results will always be much better. Likewise, conversion tracking in campaigns with specific objectives is also a factor to analyze when evaluating the results of your campaign . Keep in mind that some distribution networks may generate more traffic than others, and this will impact the higher or lower percentage of final conversions. Truly, getting the most out of your marketing campaign content comes down to finding the distribution platform that offers you the most awareness and exposure. Therefore, all the data generated by each distribution platform must be analyzed in detail to monitor whether the initially set objectives are being met.