How to create the perfect AdWords ad

Today we'll see how to create the perfect text ad in AdWords. The first thing we need to be clear about is that the perfect ad in AdWords doesn't exist. We can have a very high CTR, but we'll never have the perfect ad. This is where the important part comes in. A highly recommended practice, one that most AdWords professionals use, is to have at least two ads per ad group in their Google AdWords campaigns. This gives us the ability to analyze how users respond to two different ads, even if the difference is minimal, and thus make decisions. How do I do it? Easy. First, let's configure the campaign as follows: In the advanced settings section, expand the " Ad delivery: ad rotation and frequency capping" menu and select "Rotate indefinitely: Show lower-performing ads more regularly with higher-performing ads and do not optimize." This option is intended only for those who will optimize their campaigns regularly. This way, we ensure that our ads are published equally, regardless of the results they obtain. When the AdWords ads begin to be published and a reasonable amount of time passes (it will always depend on the number of times they are shown), we will begin to see the statistics that AdWords shows us and with that, we will make decisions. We will have to pause the ad that gives us the worst statistics and at the same time create another ad to compete with the one we already have. With this, we will ensure that our ads improve over time and therefore bring us better results. Later, we will see more tips for creating perfect ads in Google AdWords, or rather, almost perfect ones. Never stop testing, and your advertising will never stop improving. David Ogilvy.