How to display additional highlighted text in AdWords ads

If we choose to use the Search Network to publish our AdWords ads, we should consider adding additional callouts with information of interest to users. This callout will appear in the ads at the top and bottom of Google search results. What will the inclusion of this additional callout in our ad add to our campaign? Essentially, it will provide additional and exclusive information that can convince potential customers to choose our offer. But not only that: using additional callouts can help us better manage our campaign in several ways. To begin with, we can include any type of information we want about our products or company, whether in the account, campaign, or ad group, without having to create new ads from scratch. Additionally, this additional callout gives us the option to modify it without having to modify performance statistics. This will be a great advantage when it comes to obtaining detailed reports on our campaign and making the necessary assessments. Another positive aspect of using this type of callout in our ads? The ability to schedule their appearance with the start and end dates that are most relevant to us at a given point in the campaign. However, if we want to take advantage of all the optimization possibilities offered by additional callouts, we should be aware that we can only create four callouts per level, and that their order, length, and performance will be taken into account when determining whether a callout will be displayed for the ad. It's important to note that only two to four callouts can appear in addition to the ad text on desktop and tablet results pages.