How to Edit an AdWords Campaign (I)

Sometimes we find poor results in our Google AdWords campaigns without knowing why, and we can't find the right solution. This often happens because we haven't edited our campaign properly; rushing, overconfidence, "I'll do this later," etc., leads us to make serious mistakes that can cause us a lot of headaches. That's why we want to review the most basic concepts of campaign editing.

• General ➾ Modify the campaign name
• Networks ➾ Select Search Network, Display Network, or both at the same time
• Locations ➾ Where I want to show my ads
• Languages ➾ Ads will be shown to users who use the language we indicate
• Computers, mobile devices, and tablets ➾ We determine the offers for the devices.
• Bids and Budget ➾ We determine the maximum daily budget and the type of bid for the campaign, whether CPC, Advanced CPC, CPA, etc.
• Ad Extensions ➾ Here we can select the type of extensions we want.
• Advanced Settings ➾ Ad scheduling, publishing, IP exclusions, etc.

In other posts, we'll delve deeper into these items and explore some very interesting options in the advanced settings. For now, we need to have the aforementioned fields well defined and configured to start rolling out our campaigns . Google loves brands—build one. Dave Naylor, British SEO expert.