How to improve the relevance of our ads

If we want to get the most out of the ads created for our AdWords campaign, we can put into practice some basic ideas that will help us give them a higher level of relevance. To begin, we need to create very specific ad groups , focused on a product as specific as possible, so that it truly interests customers. Related to their topic, we will select the most defined compound keywords and include some in the ad text. In fact, it is essential that at least one appears in the title. It is also important that we pay attention to the creation of the ads, which should be simple in format but very attractive. The key is to provide a message that differentiates us from the competition, and to express it with a very strong phrase. Furthermore, if we want to be successful in creating our ads and ensure they have the greatest possible relevance, trial and error will be key. In other words, we need to try various formulas and not give up until we find the one that is truly effective. Similarly, we should consider periodically reviewing our campaign's performance to see if we're meeting our pre-established goals. Another option for increasing the relevance of our ads is to differentiate ourselves from the competition, both by highlighting the most unique products or services we offer and by describing them independently. This will help us better segment our traffic. Finally, we can't fail to highlight other small tricks that, when applied correctly, will make your ads as relevant as possible, such as using capital letters to highlight words that interest us or editing the display URL .