How to set up ad groups for an AdWords campaign

One of the key elements that Google AdWords offers for practical and convenient campaign management is ad groups.

To this end, they are designed to:

• Contain ads targeted to specific keywords or locations
• Set a price for keywords and ads to be run.

Setting up ad groups in our particular Google AdWords campaign requires following a series of steps within the system. To begin, we must be clear about where to find them from the main menu. First, we will log into our AdWords account from https://adwords.google.es and, from here, we need to locate the   Campaigns tab. Within Campaigns, we must choose the one we're going to work on and activate it, then we can select the Ad Groups we want to edit. This is when we have access to their name, status, and default bids, and we can modify them according to our interests.   However, if we want to edit the geographic targeting and bidding options for an ad group, we'll need to find the Campaign Settings tab.

How do I make the necessary changes to an ad group?

Editing some of the settings we're interested in making to an ad group in the Google AdWords campaign we're managing is easier than it might seem at first glance. In fact, most of them can be done by working directly on the table cells . If we want to correct the group name , just click the pencil icon next to it. However, if we want to change the price of the ad group we're working with, click on the CPC and CPM bids. Similarly, it's very easy to change the status by clicking on the corresponding icon, changing it to a green dot, a red cross, or pause, depending on our needs at any given time during the campaign.