Keywords - Quality Level

Keywords and Quality Score In this post, we'll try to shed some light on one of the most important aspects of our Google AdWords campaigns: Keywords and the famous and well-known Quality Score. Let's look at them step by step. Keywords Keywords are those we have listed within an ad group in our campaigns, and when the user types them into the search engine, they activate our ad. It's a very simple and easy system, but it often causes us too many headaches. We just need to know what we want to advertise and put ourselves in the user's shoes to intuit what terms they might use. Let's look at an example: If we have an e-commerce site that sells clothing, we should have a section for "women's clothing" and therefore an ad group that covers this section of our website. In this case, we should have, for example, in our keyword list: -buy pink sweater online -buy pink sweater online -buy women's clothing sweater online -..... Here are some tips to help us create our keyword list. -Between 15-20 keywords per ad group -Words that are closely related to what we want to promote -Use specific words -Avoid generic words whenever possible -Pause words with a quality score equal to or lower than 4 -Add negative match terms* -Use different match types* Keyword quality score. Before looking at this point, we must differentiate between keyword quality score and quality score. The former is attributed to each of our keywords and has a visible value from 1 to 10 and, as a whole, affects campaigns. The quality score (in other posts we'll cover in detail how to achieve a good quality score) is a value that also ranges from 1 to 10, but it's not visible and greatly affects the quality of our campaigns. What is the purpose of the keyword quality score? Along with other factors, keywords in Google AdWords: - Determine the actual cost per click. - Affect the position in which our ad will be displayed. - Calculate the cost-per-click bid to appear on the first page of search results. Like almost everything in Digital Marketing, and Google AdWords in particular, it is measurable, and therefore analyzable. Within the keywords tab, we'll see all the information they provide, and with this information, we must draw conclusions to develop actions that optimize Google AdWords campaigns. Later, we'll cover more information about keywords in other posts. *In another post, we'll look at the types of keyword matching that exist and what they're used for. In the new business game, the winners aren't the best, but those who master the game. Roberto Cerra.