Google Display Network placements

First of all, we need to clarify what the Google Display Network is: a network of millions of sites—including news pages and blogs—reached by 70% of Internet users worldwide. The purpose of this impressive network is to display targeted AdWords ads. The Google Display Network has a series of predetermined locations where the ads we later see when browsing the Internet are published. These are known as network placements . Google Display Network placements can be of various types, such as entire sites, specific pages of a website, or even a single page. In reality, ad units can be placed in all of these placements, but it's important to know how to choose the right placement and how to manage it appropriately. The Google AdWords system offers various options for managing the placements we work with. Each one is appropriate for the specific type of campaign we want to run and, therefore, for the ad groups we work with. Automatic placements on the Google Display Network are determined by the contextual targeting offered by our ad group and its keywords. However, if we're looking for greater control over the development of our campaign, we can also opt for managed placements. Managed placements have the advantage of giving us the option to manage each of our established Google Display Network placements separately. This way, we can link bids to placements or decide which sites we want to restrict the appearance of our ad groups to. Finally, we can't forget about excluded placements , which, as their name suggests, are those we have removed, of our own free will, from the list of possible placements for our ad groups.