Merchant Center Diagnostics to Troubleshoot Shopping Campaigns

Who hasn't had problems managing the information about the products they sell on their website? The truth is, it can be a complicated situation to manage when you're in the middle of a shopping campaign, such as during Christmas. It's important to keep in mind that having the correct data for all products is essential for them to be displayed correctly in their respective listings and, therefore, accessible to potential buyers during a shopping campaign. And correcting any problems that arise isn't always easy. To address this need, Google Shopping has launched the new Merchant Center Diagnostics tab, designed to help you identify issues with your product data. The Merchant Center Diagnostics option, which replaces the Data Quality tab, allows you to generate reports on issues related to your account, feeds, and Merchant Center products . This way, you get an overview of the status of the product data involved in a shopping campaign and can prioritize how to resolve the main system issues. This tab also offers new reporting tools on other aspects of product data processing, such as a historical summary of each product's compliance status , which allows you to pinpoint the source of data issues, particularly those related to recent changes. It also offers a downloadable report with all affected products and traffic and impact metrics, allowing you to identify which products are experiencing issues in the current shopping campaign and their status.