More about Retail@Google in Dublin

Last week we already explained that Clickonline   360 was present at Retail@Google in Dublin , which we attended as an AdWords agency for a retailer. In this post, we want to explain a little more about this event, which we can say focused on three basic points: how to attract multi-screen users and understand their experience across various online channels; and finally, how to build a brand image that    make our product the first thing that comes to mind when consuming.

The different presentations that were offered to us had as their main objective to analyze how a company can connect   with online consumers, taking into account their usual habits and behaviors. Furthermore, special emphasis was placed on the need to adapt website design to mobile devices, given that smartphones are becoming one of the main connection channels for users.

  How do we reach the users we're truly interested in? This was undoubtedly another of the key themes of the Retail@Google event in Dublin, which addressed factors such as user segmentation and the need to work closely with suppliers to ensure the success of our online marketing strategies.

The truth is that summarizing all the events we were able to attend during these days in Dublin is impossible in a single post, but we don't want to forget the privilege of attending a demonstration of the famous and highly anticipated Google Glass and the workshops organized by the Account Management Team. A unique experience!