What the keyword planner gives us

Using the Google AdWords Keyword Planner tool helps us create a more efficient campaign. One of its great advantages is that it offers us concrete data that allows us to choose the keywords, ad groups, and budgets that best fit the objectives we want to achieve. This way, we have the opportunity to define the campaign we are truly interested in running in much more detail. First, this planner helps us find ideas for choosing keywords that will improve our campaign , whether we start it again or want to add them to the one we already have running. And the best part is that it allows us to define them based on various factors, such as the product or service we sell, its category, or the landing page. In any case, it is important to emphasize that using this tool does more than just provide us with keyword ideas. This planner also offers us complementary information that allows us to make more informed decisions about the keywords we need to use, such as click estimates and historical statistics . This way, we can get a rough idea of their performance and what positive consequences they could have on our campaign. Despite all the positive points we've mentioned so far, we must be clear that the Keyword Planner is not a definitive guarantee for the success of our Google AdWords campaign. As much as it helps us find the most suitable keywords, the final performance will be determined by other factors that are equally important, such as bids, campaign budget, and, of course, user behavior. Only by taking all these factors into account can we see the real results of the campaign we have created in Google AdWords.