Promoting apps on the Search Network and YouTube

The truth is that data searches on Google have grown to an impressive volume, to the point that statistics indicate that more than 100 billion searches are carried out each month on Google.com for information that can often be found in an app . Why not take advantage of this opportunity to promote yours? Google makes it easier to advertise your app on its Search Network . In fact, it offers you the option to create your ad by following the simple steps of a simplified campaign setup workflow to promote your app on Google.com. The promotion you get from these ads has an added benefit: it will represent a significant saving of time and money , because the system only shows it to people who don't yet have your app. This is achieved thanks to the keyword suggestion tool for app ads on the Search Network, which will suggest appropriate keywords based on the main queries used to search for your app on Google Play and Google Search. Additionally, you can achieve something very important with this Google Search configuration: getting your app users to turn to it for information often. The system allows you to create deep links , which will direct users to specific pages within the app they've installed, if you sign up for its beta version. You should also keep in mind that YouTube can be another great tool for effectively promoting your apps. The new TrueView ads allow you to reach users who could be your real potential customers, based on their interests and the videos they've recently viewed. With both types of campaigns, it will be much easier for you to get your app the online presence it needs to increase its download rate.