Promotion extension in Google Ads

The new AdWords interface is now a reality, and although it's still in beta, Google has already announced that we'll soon have to say goodbye to the old one. Although it's a bit difficult to adapt to the new interface, especially for quick and accurate optimizations, it brings new features such as the new PROMOTION EXTENSION. This extension offers a new opportunity for advertisers selling products on the search network. Our ads can be expanded, and we can add promotional codes to them. Here's a link on how to configure promotion extensions in Google AdWords. In the settings, we can choose whether to set the extension at the account, campaign, or ad group level. We can also choose the country in which to appear and the currency format. One of the most useful points is that we can set the promotion only for special days like Black Friday or Valentine's Day, for example, by default. Google also highlights this in bold, significantly increasing our CTR. Finally, we should mention that we can also indicate the days between which the discount coupon is available. If you want to see a little more about how to configure this extension, we leave you a video created for the Digital Marketing school ClickFormacion360.com: https://www.youtube.com/watch?v=mauXwdyNoik