Remarketing in AdWords

Do you need an AdWords remarketing campaign? Digital marketing evolves very quickly, and strategies are constantly changing, but the essence of any campaign remains the same: the need to reach users and convince them to make the conversion we've previously set as our goal . But how many times have you seen how many of your users don't complete the process and fail to complete this conversion? Too many, without a doubt. AdWords remarketing is one of your best allies in these cases. What will you achieve with an AdWords remarketing campaign? The idea is very simple: re-engage those users who haven't completed an action on your site , encouraging them to visit your site again. This action can be converting to a lead or subscribing, although the most common is a purchase. Why will remarketing be effective for you? The truth is that these types of campaigns are easy to prepare and launch, are inexpensive, and offer the advantage of delivering a personalized message to a quality audience. Keep in mind that you're targeting people who have already visited your website, so they're already somewhat interested in the product or service you're promoting. Therefore, the impacts you send are much more likely to be effective. This applies both to customers who have left their shopping cart full without making a purchase and to those you know have visited the product listing for your campaign, even if they haven't taken any action, among many other possibilities. If you're thinking about running an AdWords remarketing campaign, keep in mind that they're typically set up on the Display Network and that they use cookies to provide basic implementation code for campaign optimization. With this and a well-defined conversion funnel, you'll be able to fully evaluate the results of your remarketing campaign. Of course, it's important to keep in mind certain basic aspects that will allow you to get the most out of your campaign, such as the need for good user segmentation, which will allow you to apply specific strategies for each type of user and, thus, reach them more effectively. This will also allow you to better allocate your budget by investing more heavily in users most likely to purchase, i.e., those who abandoned their cart full of products at the last minute before converting.