Search Network - Content and Display Network

In order to fully understand everything we can learn about Google AdWords, we need to understand the tool's enormous potential. We often hear about the Google search network, the content network, or the display network. When we refer to the Google search network, we're not just referring to Google Inc.'s search engine. We could give many figures about it, such as the fact that 100 billion search queries are made on the search engine per month, which means 3.333 billion queries per day, or more than 38,576 queries per second ! However, this figure has most likely increased since this post was written. We want to emphasize that when we refer to the search network, we're not just talking about the search engine itself, but also Shopping, Maps, Images, and Groups, as well as search partner sites, such as AOL. The Display Network was previously called the Content Network, so we'll refer to it as the Display Network, although the more nostalgic among us sometimes miss the term Content Network. This network is made up of more than a million web pages, videos, and mobile applications where Google ads can appear in the form of graphic ads, text ads, videos, etc. This number, of course, is constantly growing. But it is undoubtedly of an unparalleled size. It is very important to differentiate the two main networks, as it will be extremely useful to know how to differentiate them in order to implement a successful strategy in our Google AdWords campaigns. You can have the best product in the world, but if no one knows about it, it's as if you don't have it at all. - Josef Ajram - Triathlete and Trader