The security and privacy of conversions

One of the concerns users have when making an online purchase is maintaining the privacy of their data, but this is no longer a problem these days, as Google guarantees the security of purchase conversions made on a website. To achieve this, it has various resources. To begin with, Google uses a data encryption system on pages that have a conversion code, designed to reinforce their security. It also tracks conversions with secure servers separate from those that display search results, and employs other measures to reinforce its security and privacy standards in this process. Tracking Cookies Tracking cookies are, without a doubt, one of the most controversial elements on the Internet today. It should be noted, however, that conversion tracking is not isolated; it only allows general access to ads and keywords. Furthermore, cookies only remain on the user's computer for a specific period of time. In any case, it's important to note that we can configure the Google Site Stats box in our AdWords campaign to inform potential users who have accessed the website through Google about conversion tracking cookies. With this option, they can accept them or not, and we'll also remind them that no personal information will be collected. If we decide to use Google Site Stats as our privacy policy, we must activate this option so that it appears on the conversion confirmation page. To do this, within the Reports tab of the Conversions section, click Edit Information and select Google Site Stats under Customize Tracking Indicator. This will provide us with the code for our site.