The advantages of automatic labeling

Google Analytics is designed to help us analyze our website from a commercial perspective and get the most out of the marketing strategies we implement. Therefore, it offers tools that help us manage our campaigns in the best possible way, such as automatic tagging . Automatic tagging is default in the accounts so we can see how the keywords we used are performing, taking into account clicks, conversions, and campaign costs. And how is this achieved? With the automatic assignment of tags that relate all these parameters. From here, the system generates a results report that relates all these parameters. However, automatic tagging is not a panacea. We must keep in mind that it will not work on websites that do not support additional parameters, for reasons as diverse as a redirect or server configuration. In these cases, we will notice that the link check fails, and we must deactivate this tool by going to the Preferences tab and clicking on the Tracking section, where we can disable the "Automatic tagging of destination URLs" option. In any case, opting out of automatic tagging doesn't mean we have to give up the information this system provides. Manual tagging of ads is also possible, which will provide interesting information, although not the same. If we advertise on the Google Search Network , the reports won't specify visits associated with clicks from our AdWords campaigns, but they will show those from Google's organic search results.