The importance of goal setting

We can't truly calculate our website's ROI if we haven't previously defined its objectives. By doing so, we're actually defining the actions we want our users to take on our site, which can range from registering to making a purchase.

To define a campaign objective , we need to consider certain parameters, such as the name—which will allow us to easily identify each one and its reports—the conversion funnel—which is optional, but gives us important data on when visitors decide to abandon the conversion process—and the objective value, which calculates the frequency with which users who reach this objective become customers.

How do you set up campaign objectives? To begin, log in to your AdWords account and click on Manager. Here, select an account, property, and view, and then go to the Create an Objective tab. Follow the steps on the screen until you complete the creation process by clicking Save Objective.

  Google Analytics also gives us the option to choose a goal configuration template useful for our business purposes. If we want to use them, we just need to fill in the required fields; if not, we can always opt for the Personalization option. These templates are so comprehensive that they have four different categories: "Revenue," "Acquisition," "Query," and "Interaction," allowing us to choose the one that best suits our interests. In any case, if we want objective information about our visitors' actions, it would be interesting to create a goal for each of them.