The influence of broad match modifiers

In other posts on this blog, we've learned how to apply broad match modifiers to our online marketing campaigns.    Today, we want to analyze the influence its use can have on our site's traffic and CTR .

The first thing to keep in mind is that when we use a broad match modifier, we can affect previously established keywords in two ways:

• ·          Limiting its scope
• ·          Increasing relevance and decreasing traffic levels

That is, we will decide which searches our ads can appear in and which ones we want them to be omitted from, even if they are related terms.

How to Get More Clicks with Broad Match Modifiers

Using broad match modifiers also has an impact on how much our ads receive clicks . To achieve this, we must be careful to maintain the broad match keywords we have already established and, at the same time, add some to separate ad groups that are already part of an existing campaign. This way, we can compare which ones offer the best performance.   long.

If you're wondering what applying broad match entails for a campaign, you should keep in mind that when using broad match keywords, we can't forget that it only works with broad match keywords. But this limitation doesn't mean that it isn't very useful when it comes to reaching more customers through   Controlling search terms. Additionally, by constantly making the necessary changes, we can increase the number of clicks and conversions with a high cost-per-click bid.