The influence of quality score in Adwords

The Quality Score allows us to measure the importance of our keywords, ads, and landing pages for users. This way, we can determine whether they are truly useful or make the necessary changes to achieve improvements. What consequences can Quality Score have on our campaign? The truth is that it's a factor that affects many aspects of AdWords. To begin with, if the chosen keyword has a high Quality Score, it's more likely to be selected for the ad auction . The Quality Score of the keywords we use can also affect their cost per click , which will be inversely proportional. That is, the higher the quality, the lower the payment. Something similar happens with the estimated bid for the top of the page for keywords, which will be lower the higher the Quality Score. The consequence of this? That it will be more likely for our ad to be displayed there. Finally, it's worth noting that the higher the Quality Score of the ads has a direct impact on their position on the page , so the higher the Quality Score it obtains. From all these beneficial effects that a Quality Score can have on our AdWords, we can deduce that the higher the score, the more beneficial it is. That is, our campaigns can be more cost-effective, our ads will rank well, and they will generally get a higher number of clicks. In short, we'll end up making more profit.