Have you been affected by Google's latest algorithm update? Here's how you can find out

Google updates are one of the most decisive factors for web positioning. If you've noticed a drop in traffic to your site in recent weeks, you've likely been affected by the latest algorithm update.

Below, we explain how to identify the impact, what you can do to adapt, and how Click Online 360 , an SEO agency with extensive experience in the sector, can help you recover and emerge stronger.

What are Google updates?

Google constantly makes improvements to its algorithm to provide more relevant and useful results to users. Some updates are minor, but others, known as Core Updates , can completely change the way websites are evaluated. These updates affect factors such as content quality, user experience, and domain authority.

Signs that your website has been affected by an update

• Sudden drop in organic traffic.
  
  
• Lower visibility in main keyword rankings.
  
  
• Decrease in the number of leads or conversions.
  
  
• Changes in user behavior on your site (more bounce, less time spent).
  
  

If you notice any of these symptoms, your site likely needs an audit to identify which areas are no longer compliant with Google's new requirements.

How to recover after an update: the essential checklist

1. Evaluate the quality of the content

One of the main goals of Google updates is to reward original, useful, and relevant content.

• Originality and value : Avoid duplication. Each piece of content should precisely address a specific search intent.
  
  
• Depth and relevance : Don't write just to rank, but to address real questions. Comprehensive content always has an advantage.
  
  
• Constant updating : Keep your texts up-to-date. An outdated article loses authority.
  
  

2. Strengthens the user experience (UX)

Google prioritizes sites that offer comfortable and pleasant navigation.

• Responsive design : Your website should look perfect on all devices.
  
  
• Loading Speed : Optimize images, scripts, and hosting so your site loads in less than 3 seconds.
  
  
• Intuitive navigation : Clear menus, well-structured links, and logical visual hierarchy.
  
  

3. Improve the technical aspects of SEO

The technical part remains essential after each Google update .

• Clean URLs : That explain the content without strange characters.
  
  
• Well-implemented tags : Correctly use H1, H2, meta descriptions and ALT tags in images.
  
  
• Sitemap and robots.txt : Make sure bots can crawl and index your site without hindrance.
  
  

4. Prioritize EEAT (Experience, Expertise, Authority and Trust)

Starting in 2023, Google will place more emphasis on EEAT, rewarding sites with credibility.

• Clear authorship : Indicate who signs the content and why they are an expert on the subject.
  
  
• Reliable sources : Provides data backed by recognized entities.
  
  
• Reviews and Testimonials : Showcase real customer reviews to reinforce your authority.
  
  

5. Monitor and analyze performance

You can't improve what you don't measure.

• Google Search Console : Identify indexing errors, traffic drops, and new opportunities.
  
  
• Google Analytics : Study user behavior and adjust your strategy.
  
  
• SEO Audits : Conduct periodic reviews with experts to detect weaknesses and correct them.
  
  

6. Follow Google's official guidelines

• Avoid bad practices : No keyword stuffing, cloaking, or purchased links.
  
  
• Focus on the user : Content should be designed to address real needs, not to manipulate rankings.
  
  
• Always stay informed : Follow official and specialized sources such as the Search Central blog or the Google Updates channel.
  
  

Why trust Click Online 360 for your SEO recovery?

At Click Online 360, we've been helping companies achieve stable and lasting rankings for years, even after the most demanding Google updates . Our team of SEO experts conducts comprehensive audits, redesigns strategies, and supports you step by step to help your website rise again in the rankings.

We believe in sustainable SEO, based on data, strategy, and experience. And above all, we believe that every project is unique and deserves a customized solution.

Google updates can cause uncertainty, but they're also an opportunity to improve. If you've noticed a drop in your metrics, don't panic. Review your site, adjust your content, improve the user experience, and seek the support of an experienced SEO agency like Click Online 360. Only then will you be able to recover and regain your strong positioning.