SEO in the Age of AI: What to Expect from Google in the Coming Months

The evolution of search engine optimization has always been linked to technological progress. From initial keyword-focused algorithms to user-experience-oriented updates, Google has constantly redefined the rules of SEO. Today, we are facing a new transformation: the emergence of artificial intelligence (AI) as a leading player in the search ecosystem.

What impact will this revolution have on the way we optimize content? What priorities will Google set in the coming months? In this article, from Click Online 360, a specialized SEO agency , we analyze how to adapt to SEO in the era of AI and what to expect in the short term.

The new era of search: Google bets on AI

Over the past few months, Google has made it clear that artificial intelligence is not a passing fad, but rather the core of its technological evolution. The implementation of SGE (Search Generative Experience), a new AI-powered search experience, is radically changing the way users interact with the search engine.

With SGE, results are no longer limited to a list of links: they now display complete, AI-generated answers, with synthesized content, added context, and complementary links. Although it is still being tested in many countries, its full implementation will be a game-changer for SEO strategies.

What is Google communicating about the future of SEO?

During the Google I/O 2025 event, the company shared some key messages about how it will face this new era:

• Original, human content will continue to be essential. While AI can generate texts quickly, Google will place much greater value on unique, useful content created by people with real experience.

• Better understanding of search intent. Thanks to models like Gemini, search engines will be able to interpret more complex or conversational searches and offer more relevant answers.

• Greater emphasis on authority and expertise. Especially on sensitive topics like health, legal, or finance, Google will prioritize reliable sources and expert authors.
  
  

Key Changes for SEO in the Age of AI

As search evolves, so do SEO practices. These are the areas we'll need to keep in mind:

1. AI-generated content requires human oversight

Automatic writing tools are useful for structuring ideas, but Google penalizes content created without human intervention. The key is to enrich your texts with analysis, real-life cases, and original contributions.

2. The EEAT gains prominence

The concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) has been reinforced as a pillar for evaluating content quality. What can you do?

• Author articles with real, experienced authors.

• Include practical examples or testimonials.

• Demonstrate authority in your industry through consistent, well-researched publications.

3. Technical SEO will be more crucial than ever.

To help the search engine understand your content better, you'll need to work on:

• Correct use of structured data ( Schema.org ).

• Fast loading speed.

• Clear architecture and optimized mobile experience.

Websites with a strong technical foundation will have a better chance of appearing in new AI-generated snippets.

4. The CTR of organic results could decrease

With AI offering complete answers from within the search results themselves, many users won't click on traditional links. To compensate for this, it will be necessary to:

• Optimize titles and descriptions in an attractive way.

• Deliver deeper content than AI can synthesize.

• Include interactive elements (calculators, videos, tools, etc.) that cannot be easily replicated.

How to adapt your SEO strategy to the new environment

From Click Online 360, we give you some practical recommendations to start adapting to this new era of SEO today:

• Create expert content, not generic content. Depth, specialization, and added value will make the difference.

• Use AI as a support, not a substitute. Use it for mechanical tasks, but be sure to review, correct, and personalize your texts.

• Strengthen your technical SEO. Improve your site's structure, improve loading speed, and optimize for mobile.

• Measure and adjust. Constantly monitor user behavior and adapt your content based on their changing search patterns.

• Follow Google's official guidelines. Staying up-to-date is more important than ever.

Are we facing the end of SEO?

No. We're witnessing a transformation. SEO isn't disappearing, it's being redefined. Artificial intelligence, properly understood, can be a powerful tool for improving user experience and delivering truly useful content.

At Click Online 360, we've been anticipating changes to Google's algorithm for years. We know that success depends not only on generating traffic, but also on attracting qualified, relevant, and profitable traffic.

Do you want your website to stay at the top of search results?

At Click Online 360, we work with cutting-edge SEO strategies , tailored to each client:

• We increase your results from the first month.

• We create customized strategies with in-depth analysis.

• We have a team of experts in technical SEO, content, and conversion.
  
  

The future of SEO is here. Are you ready to lead it?
Contact us and take your online visibility to the next level.