The importance of optimizing mobile SEO

At Click Online 360, we know that more than half of users who browse the internet do so from their mobile devices . That's why, before launching a website, we optimize it for mobile . By doing this, we're also optimizing the website's SEO . Google will rank it better if it's adapted. But why does it rank it better? The key is in the user experience. That's why we must always keep in mind: Having a responsive design: Having a responsive design ensures that the content is displayed correctly regardless of the screen size from which it's viewed. Furthermore, with this type of design, we ensure optimal navigation in terms of user experience, a fundamental aspect. Fast website loading speed: Not making the user wait is also a factor that influences their experience. Therefore, the loading speed must be fast if we want to improve SEO. Google's PageSpeed Insights tool allows us to identify all errors related to a website's loading speed. This way, we can know what to fix to optimize it (optimize images, for example): https://developers.google.com/speed/pagespeed/insights/ A poor browsing experience is crucial when it comes to ranking a website compared to our competitors. And not only in terms of the website's quality, but also in how its content is displayed depending on the device being browsed from. Therefore, it's important for SEO to focus on the user: Their experience will influence our position.